Pinnacle Golf Balls
Pinnacle, part of the Acushnet Company with Titleist (and FootJoy), allows Acushnet to have a ball line of more aggressively-priced balls (translate: inexpensive) that Titleist balls don’t address. Don’t want to sully the Titleist name!
There are just three ball options under this brand: the BLING (c’mon! All caps?! Don’t do it!), the Gold, and the Gold Ribbon. Pinnacle does not offer any way to compare the three balls online, like Titleist does with their online golf ball fitting tool. The BLING, not surprisingly, comes in four “high optix colors”: orange, yellow, pink and violet, ensuring you’ll be able to find them in the woods. Like seemingly every other golf ball on the market, its advantages are listed as long distance, soft feel, consistent ball flight, and short game control. The Gold and Golf Ribbon are also marketed as having those same characteristics. We seriously need to go work in marketing for a golf ball company.
Step 1: write copy that new ball is long, soft, consistent and has short game control to improve scoring.
Step 2: spend the rest of the afternoon on the course.